Irish Whiskey visual identity and label design. I creating a whiskey label inspired by the story of Tom Nyhan, a regional champion of traditional Celtic sports such as sheaf throwing and tug of war. The client wanted to tell his story through bespoke illustrations on the label. I created sketches in Procreate, then created vectors and developed the final design in Illustrator, also selecting the fonts for the label to create a timeless whiskey packaging design.